A project I creative directed at Farmingdale State, Om called for research about the preferences of women in choosing organic vs. non-organic cleaning supplies. The product was Om, an organic, environment friendly cleaning brand which is refreshing to use and look at. 'Om' is a sacred mantra in the Hindu religion. Our branding and advertisement for our product followed suit with that meaning and we made nature itself the mantra of Om. Combining different elements found in nature, from fruits to foliage, we paired those visuals with sleek and simple typography to form the naturally appealing image of Om.
Creative Director - Kinza Kasher
Art Director - Geraldine Rivera
Social Media Analyst - Thomas Kreiger
Research Analyst - Julia Franke
Copywriter - Richard Ciraulo